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The Biggest Beauty Partnerships with Fashion Houses

Here's a running list of fashion houses entering the beauty & fragrance markets and partnerships between beauty and fashion brands.

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By: Rachel Klemovitch

Assistant Editor

Beauty brands are teaming up with fashion brands and houses for licensing deals, new fragrances, makeup collections, and more. 

See our running list of partnerships below, and make sure to check back for updates.

February 2024

Coty and German Fragrance Brand Bruno Banani

German brand, bruno banani offering men’s and women’s fragrances and underwear has renewed its license agreement with Coty for 20 years. This continued agreement hopes to expand the brand’s female fragrances. 
 

L’Oréal Groupe with Miu Miu 

L’Oréal Groupe and Prada have signed a long-term license agreement to create luxury beauty products for the Miu Miu brand. Miu Miu and L’Oréal are expected to launch their first fragrances in 2025. This will be the first Miu Miu fragrances not under the Coty umbrella. 
 

Donna Karan Debuts Fragrance Collection

Donna Karan has partnered with Inter Parfumes to debut a new four-piece fragrance collection. Donna Karan recently relaunched its fashion business and this is the first fragrance collection with Inter Parfumes. 
 

Coty and Marni

Coty has signed a licensing agreement with Marni, an Italian luxury fashion brand to develop, produce, and distribute a line of beauty products and fragrances through 2040. This strengthens Coty’s presence in the luxury fashion market. 
 

Coty and Italian Fashion House Etro

Italian luxury fashion house Etro signed a new agreement with Coty for signature fragrance and home scent collections. Etro has two previous Coty-backed scents. 

March 2024 

Estée Lauder’s Lipstick Designed with Indian Fashion Designer

Estée Lauder partnered with Indian fashion designer Sabyasachi Mukherjee for a new luxe lipstick. The collection comes in black cases and is embellished with 24K gold plated accents embedded with Sabyasachi’s signature Bengal tiger motif. 
 

Celine Enters Color Cosmetics 

Celine Beauté makes its color cosmetics debut with red lipstick in a gold art deco-inspired case. The LVMH-owned brand also has plans to expand with a 15-shade lip line in January 2025.
 

MCM Fashion House Launches New Fragrance

The German fashion house MCM and Inter Parfumes launched its latest scent—MCM Crush in a backpack-shaped bottle modeled after the brand’s iconic backpack. The bottle is an edgy pink with rose gold hardware, and the brand logo is printed on the bottle and box.

May 2024

Hive & Colony Debuts Fragrance

Men’s clothing company Hive & Colony created a new signature scent. Sartor comes in a matte green bottle to look and feel like a precious jewel. The box has a soft green velvet interior for a “touch of luxury.”

June 2024 

Mielle Collaborates with Athleisure Brand

In honor of the brand’s 10th anniversary, Mielle partnered with Actively Black athleisure brand for a limited collection. The clothing collection features the Mielle logo and its Pantone color “Mielle Pink.”

August 2024 

Kiss Launches Nail Collection with Fashion Designer 

Manufacturer and distributor of salon-quality nail products, Kiss, has partnered with fashion designer, Prabal Gurung for a new collection. The fake nail collection features six designs with “luxurious, fashion-forward looks.”

September 2024 

K-3 Launches New Fragrance Collection with Scent Beauty

Home and lifestyle brand K-3 expanded into the fragrance category with a new three-piece collection inspired by key themes in the brand’s existing collections. 
 

AllSaints Fashion House Partners with Scent Beauty Fragrance Trio

Fashion house AllSaints celebrated its 30th anniversary with a fragrance trio with Scent Beauty. The unisex scents feature a hexagon bolt-shaped cap inspired by the AllSaints industrial fixtures and fittings used in its stores. Adorned with its own ‘leather jacket,’ the recyclable glass bottle has an iconic leather sleeve.


 

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